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Brand Identity Design
Curriculum
4 Sections
15 Lessons
9 Hours
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Brand Strategy First
4
1.1
What a Brand Really Is
32 Minutes
1.2
Discovery: Questions Before Design
36 Minutes
1.3
Positioning and Brand Personality
29 Minutes
1.4
Competitive Landscape Audits
44 Minutes
Designing the Identity
4
2.1
Logo Design Process and Concepts
29 Minutes
2.2
Logo Variations and Lockups
44 Minutes
2.3
Brand Colour Systems
27 Minutes
2.4
Brand Typography
36 Minutes
The Brand System
4
3.1
Imagery, Iconography and Patterns
33 Minutes
3.2
Voice and Messaging Basics
34 Minutes
3.3
Applying Identity Across Touchpoints
36 Minutes
3.4
Brand Guidelines Documents
45 Minutes
Client-Ready Work
3
4.1
Presenting Brand Concepts to Clients
34 Minutes
4.2
Handling Revisions Professionally
31 Minutes
4.3
Course Project: Full Identity for a Startup
44 Minutes
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