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Business Analytics for Managers
Curriculum
4 Sections
15 Lessons
9 Hours
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Analytics Mindset
4
1.1
Making Decisions with Data
31 Minutes
1.2
Descriptive, Predictive, Prescriptive Analytics
42 Minutes
1.3
Asking Answerable Business Questions
37 Minutes
1.4
Data Quality: Garbage In, Garbage Out
42 Minutes
Core Analysis Skills
4
2.1
Key Business Metrics and KPIs
46 Minutes
2.2
Trends, Seasonality and Comparisons
40 Minutes
2.3
Correlation vs Causation for Managers
35 Minutes
2.4
A/B Testing Essentials
34 Minutes
Working with Data Teams
4
3.1
Briefing Analysts Effectively
26 Minutes
3.2
Reading Dashboards Critically
42 Minutes
3.3
Challenging Analysis Constructively
31 Minutes
3.4
Data Storytelling for Executives
39 Minutes
Analytics in Action
3
4.1
Building a Metrics Review Rhythm
31 Minutes
4.2
Common Analytics Pitfalls in Business
36 Minutes
4.3
Course Project: Metrics Framework for Your Unit
35 Minutes
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