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Content Marketing & Copywriting
Curriculum
4 Sections
16 Lessons
5 Hours
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Content Strategy
4
1.1
Content That Serves Business Goals
8 Minutes
1.2
Audience Research for Writers
26 Minutes
1.3
Content Types and Funnels
25 Minutes
1.4
Editorial Calendars
21 Minutes
Copywriting Craft
4
2.1
Headlines That Earn Attention
25 Minutes
2.2
The PAS and AIDA Frameworks
13 Minutes
2.3
Writing for Skimmers
13 Minutes
2.4
Voice and Tone
16 Minutes
Persuasion
4
3.1
Benefits over Features
25 Minutes
3.2
Social Proof and Credibility
11 Minutes
3.3
Calls to Action That Convert
26 Minutes
3.4
Storytelling in Marketing
16 Minutes
Content in Practice
4
4.1
Blog Posts That Rank and Convert
14 Minutes
4.2
Landing Page Copy Structure
11 Minutes
4.3
Email Sequences
14 Minutes
4.4
Course Project: Full Funnel Copy
18 Minutes
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