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Digital Marketing Masterclass
Curriculum
4 Sections
15 Lessons
9 Hours
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Digital Marketing Foundations
4
1.1
The Digital Marketing Landscape
40 Minutes
1.2
Customer Journeys and Funnels
30 Minutes
1.3
Setting Marketing Goals and KPIs
43 Minutes
1.4
Knowing Your Audience
29 Minutes
Owned and Earned Channels
4
2.1
Websites That Convert
44 Minutes
2.2
SEO Essentials
41 Minutes
2.3
Content Marketing Strategy
31 Minutes
2.4
Email Marketing Fundamentals
31 Minutes
Paid Channels
4
3.1
Google Ads Overview
44 Minutes
3.2
Social Media Advertising
39 Minutes
3.3
Budgeting Across Channels
29 Minutes
3.4
Retargeting Basics
37 Minutes
Strategy and Measurement
3
4.1
Analytics and Attribution Basics
38 Minutes
4.2
Building a 90-Day Marketing Plan
30 Minutes
4.3
Course Project: Digital Strategy Document
36 Minutes
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