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Email Marketing Automation
Curriculum
4 Sections
15 Lessons
7 Hours
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Email Foundations
4
1.1
Why Email Still Wins
22 Minutes
1.2
List Building the Right Way
36 Minutes
1.3
Deliverability Essentials
35 Minutes
1.4
Choosing an Email Platform
28 Minutes
Campaigns That Convert
4
2.1
Subject Lines and Preview Text
34 Minutes
2.2
Email Design and Layout
23 Minutes
2.3
Segmentation Strategies
34 Minutes
2.4
Broadcast vs Automated Emails
24 Minutes
Automation Flows
4
3.1
Welcome Sequences
21 Minutes
3.2
Abandoned Cart and Browse Flows
24 Minutes
3.3
Lead Nurture Sequences
32 Minutes
3.4
Re-Engagement Campaigns
17 Minutes
Optimisation
3
4.1
Metrics: Opens, Clicks, Revenue
17 Minutes
4.2
A/B Testing Emails
34 Minutes
4.3
Course Project: Automated Email Machine
34 Minutes
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