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Facebook & Instagram Ads
Curriculum
4 Sections
15 Lessons
8 Hours
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Meta Ads Foundations
4
1.1
The Meta Ads Ecosystem
40 Minutes
1.2
Campaign Structure and Objectives
24 Minutes
1.3
The Pixel and Conversions API
24 Minutes
1.4
Account Setup Done Right
30 Minutes
Targeting and Creative
4
2.1
Audiences: Core, Custom, Lookalike
37 Minutes
2.2
Creative That Stops the Scroll
28 Minutes
2.3
Ad Formats Compared
39 Minutes
2.4
Copy for Paid Social
38 Minutes
Campaign Management
4
3.1
Budgets and Bidding
26 Minutes
3.2
The Learning Phase Explained
29 Minutes
3.3
Scaling Winning Ads
36 Minutes
3.4
Diagnosing Underperformance
33 Minutes
Advanced Growth
3
4.1
Retargeting Funnels
38 Minutes
4.2
Measurement Beyond ROAS
40 Minutes
4.3
Course Project: Full-Funnel Campaign
34 Minutes
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