Sales Fundamentals & Prospecting

Start selling successfully. Learn the sales process, prospecting, and building pipelines that consistently generate new opportunities.

What you’ll learn

• Understand the core concepts and vocabulary of sales fundamentals & prospecting
• Apply practical, step-by-step methods used by professionals in sales & customer success
• Complete hands-on exercises and a real-world project
• Avoid the most common mistakes beginners make
• Gain the confidence to use these skills in real situations

Who this course is for

Anyone looking to build practical, job-ready skills in sales & customer success — from beginners to professionals wanting a structured refresher.

Course structure

This course is organised into 5 modules with 19 hands-on lessons — approximately 4 hours of guided learning. Each module ends with a practical exercise, and the course concludes with a real-world project you can add to your portfolio. The first lesson is free to preview.

Who this course is for

• Professionals building practical, job-ready skills in this field
• Career changers who want a structured, step-by-step learning path
• Business owners and teams upskilling for real projects

Requirements

No prior experience is required — every concept is introduced from the ground up. You will need a computer with an internet connection; all tools used are free or have free tiers unless stated in the lessons.

Certification

Complete all lessons and the final project to earn the EMFAD Certificate of Completion in Sales Fundamentals & Prospecting — a shareable, verifiable certificate you can add to your CV and LinkedIn profile.