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Social Media Marketing Strategy
Curriculum
4 Sections
15 Lessons
4 Hours
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Strategy Foundations
4
1.1
Choosing the Right Platforms
20 Minutes
1.2
Audience Personas for Social
11 Minutes
1.3
Competitive and Content Audits
8 Minutes
1.4
Goals: From Followers to Revenue
21 Minutes
Content Engine
4
2.1
Content Pillars and Calendars
20 Minutes
2.2
Creating Thumb-Stopping Content
23 Minutes
2.3
Short-Form Video Strategy
8 Minutes
2.4
Community Management
21 Minutes
Growth and Engagement
4
3.1
Platform Algorithms Explained
15 Minutes
3.2
Hashtags, Timing and Frequency
8 Minutes
3.3
Collaborations and UGC
22 Minutes
3.4
Handling Negative Feedback
23 Minutes
Results
3
4.1
Social Analytics That Matter
8 Minutes
4.2
Reporting to Stakeholders
15 Minutes
4.3
Course Project: 30-Day Content Calendar
11 Minutes
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