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YouTube & Video Marketing
Curriculum
4 Sections
15 Lessons
7 Hours
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YouTube Strategy
4
1.1
How the YouTube Algorithm Thinks
30 Minutes
1.2
Niche and Channel Positioning
19 Minutes
1.3
Researching Video Topics
21 Minutes
1.4
Channel Setup That Converts
35 Minutes
Making Videos That Perform
4
2.1
Hooks: The First 30 Seconds
35 Minutes
2.2
Titles and Thumbnails
25 Minutes
2.3
Structuring Retention-Friendly Videos
22 Minutes
2.4
Filming and Audio on a Budget
32 Minutes
Growth Systems
4
3.1
Publishing Cadence and Playlists
22 Minutes
3.2
Shorts Strategy
24 Minutes
3.3
Community and Engagement
32 Minutes
3.4
Analytics: What to Watch
28 Minutes
Monetisation and Business
3
4.1
YouTube for Lead Generation
23 Minutes
4.2
Sponsorships and Revenue Options
23 Minutes
4.3
Course Project: Channel Growth Plan
35 Minutes
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