YouTube & Video Marketing

Grow an audience that converts on the world’s second-largest search engine. Strategy, thumbnails, retention and monetisation — the full YouTube playbook.

Course structure

This course is organised into 4 modules with 15 hands-on lessons — approximately 7 hours of guided learning. Each module ends with a practical exercise, and the course concludes with a real-world project you can add to your portfolio. The first lesson is free to preview.

Who this course is for

• Professionals building practical, job-ready skills in this field
• Career changers who want a structured, step-by-step learning path
• Business owners and teams upskilling for real projects

Requirements

No prior experience is required — every concept is introduced from the ground up. You will need a computer with an internet connection; all tools used are free or have free tiers unless stated in the lessons.

Certification

Complete all lessons and the final project to earn the EMFAD Certificate of Completion in YouTube & Video Marketing — a shareable, verifiable certificate you can add to your CV and LinkedIn profile.