Marketing Analytics with GA4

Know exactly what your marketing is doing. Set up GA4 properly, track the conversions that matter, and report performance with confidence.

Course structure

This course is organised into 4 modules with 15 hands-on lessons — approximately 8 hours of guided learning. Each module ends with a practical exercise, and the course concludes with a real-world project you can add to your portfolio. The first lesson is free to preview.

Who this course is for

• Professionals building practical, job-ready skills in this field
• Career changers who want a structured, step-by-step learning path
• Business owners and teams upskilling for real projects

Requirements

Basic familiarity with the fundamentals of this field is recommended. You will need a computer with an internet connection; all tools used are free or have free tiers unless stated in the lessons.

Certification

Complete all lessons and the final project to earn the EMFAD Certificate of Completion in Marketing Analytics with GA4 — a shareable, verifiable certificate you can add to your CV and LinkedIn profile.