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Google Ads (PPC) from Zero to Pro
Curriculum
4 Sections
15 Lessons
7 Hours
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PPC Foundations
4
1.1
How Google Ads Auctions Work
18 Minutes
1.2
Account Structure That Scales
18 Minutes
1.3
Keyword Match Types
32 Minutes
1.4
Quality Score Explained
27 Minutes
Building Campaigns
4
2.1
Search Campaigns Step by Step
27 Minutes
2.2
Writing Ads That Get Clicks
26 Minutes
2.3
Extensions/Assets That Boost CTR
36 Minutes
2.4
Landing Pages for PPC
37 Minutes
Optimisation
4
3.1
Bidding Strategies Compared
32 Minutes
3.2
Negative Keywords and Search Terms
28 Minutes
3.3
A/B Testing Ads
22 Minutes
3.4
Budget Management
33 Minutes
Beyond Search
3
4.1
Performance Max and Display Basics
23 Minutes
4.2
Conversion Tracking Setup
35 Minutes
4.3
Course Project: Launch-Ready Campaign
31 Minutes
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