How Google Ads Auctions Work

How Google Ads Auctions Work — part of the module PPC Foundations in Google Ads (PPC) from Zero to Pro.

Lesson objectives

• Understand the key ideas behind how Google Ads Auctions Work.
• See worked, real-world examples applied step by step.
• Practise with a guided exercise before moving on.

How this lesson works

Watch the video lesson, follow the on-screen walkthrough, and complete the short practice task. Estimated time: 11 minutes. You can revisit this lesson at any time, and your progress is saved automatically.