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Marketing Analytics with GA4
Curriculum
4 Sections
15 Lessons
8 Hours
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GA4 Foundations
4
1.1
How GA4 Differs from Universal Analytics
25 Minutes
1.2
Events: The Core Data Model
42 Minutes
1.3
Installing and Configuring GA4
37 Minutes
1.4
The Interface Tour
30 Minutes
Measurement Setup
4
2.1
Key Events and Conversions
34 Minutes
2.2
UTM Tagging Discipline
31 Minutes
2.3
Audiences and Segments
35 Minutes
2.4
Cross-Domain and Consent Basics
31 Minutes
Analysis
4
3.1
Traffic and Acquisition Reports
29 Minutes
3.2
Engagement and Funnel Exploration
33 Minutes
3.3
Attribution in GA4
38 Minutes
3.4
Custom Explorations
37 Minutes
Insight to Action
3
4.1
Dashboards with Looker Studio
25 Minutes
4.2
Reporting Rhythms for Teams
25 Minutes
4.3
Course Project: Marketing Performance Report
40 Minutes
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