How GA4 Differs from Universal Analytics

How GA4 Differs from Universal Analytics — part of the module GA4 Foundations in Marketing Analytics with GA4.

Lesson objectives

• Understand the key ideas behind how GA4 Differs from Universal Analytics.
• See worked, real-world examples applied step by step.
• Practise with a guided exercise before moving on.

How this lesson works

Watch the video lesson, follow the on-screen walkthrough, and complete the short practice task. Estimated time: 10 minutes. You can revisit this lesson at any time, and your progress is saved automatically.