EMFAD Courses

Finance and Accounting

Investing in Stocks for Beginners

Understand how stock markets work, judge a company and its price with simple tools, and build a diversified long-term portfolio you can stick with.

  • Beginner
  • About 6 hours
  • 4 modules
  • 15 lessons
  • Certificate of completion

About this course

Start investing with confidence. Understand how markets work, how to analyze companies, manage risk, and build a diversified long-term portfolio.

What you will learn

  • Explain how shares, exchanges, brokers and indices fit together, including how this works on the Nairobi Securities Exchange
  • Read a stock quote and a company's basic financial statements to judge its health
  • Calculate and interpret common valuation ratios such as P/E, dividend yield and price-to-book
  • Compare single stocks with unit trusts, index funds and ETFs and choose the right mix for your goals
  • Open an investment account, place market and limit orders, and estimate the effect of fees and taxes on your returns
  • Design a diversified model portfolio with a written investment policy, contribution plan and selling rules

Curriculum

Module 1Investing Foundations4 lessons
  1. 1How Stock Markets Work Free preview
  2. 2Shares, Indices and Exchanges
  3. 3Risk, Return and Time Horizon
  4. 4Investor vs Trader Mindsets
  5. QModule quiz (4 questions)
Module 2Evaluating Investments4 lessons
  1. 5Reading a Stock Quote
  2. 6Company Fundamentals Basics
  3. 7Valuation Ratios Explained
  4. 8Funds and ETFs vs Single Stocks
  5. QModule quiz (4 questions)
Module 3Building a Portfolio4 lessons
  1. 9Diversification That Works
  2. 10Dollar-Cost Averaging
  3. 11Opening Accounts and Placing Orders
  4. 12Fees and Taxes Awareness
  5. QModule quiz (4 questions)
Module 4Staying the Course3 lessons
  1. 13Behavioural Traps for Investors
  2. 14When to Sell
  3. 15Course Project: Model Portfolio Design
  4. QModule quiz (4 questions)
PFinal project: Model Portfolio Design

Who this course is for

  • Complete beginners who want to start investing in shares with confidence
  • Savers with money in a bank or money market fund who want long-term growth
  • Young professionals and business owners planning for long-term wealth

Requirements

  • No previous investing or finance knowledge is needed
  • A phone or computer with internet access to look up prices and company reports
  • A spreadsheet application (Excel, Google Sheets or similar) for the exercises

What is included

Written lessons

15 lessons, each with a practical exercise and key points to remember.

Module quizzes

A short quiz at the end of each module. Pass mark 70%, and you can retake it.

Final project

Model Portfolio Design. A practical brief with steps and a way to check your own work.

Certificate

A certificate of completion from EMFAD Courses with a unique code anyone can verify.

How the certificate works

Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.

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