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Brand Identity Design
Turn a business's strategy into a complete, consistent visual identity, from discovery and positioning to logo, colour, typography and a brand guidelines document a client can use.
About this course
Build memorable brands. Learn logo design, color systems, typography, and guidelines that give businesses a consistent identity.
What you will learn
- Run a discovery session and write a brand brief that captures purpose, audience, positioning and personality
- Audit competitors visually and identify a clear space for a new brand to own
- Develop logo concepts from sketches to a refined primary logo with variations and lockups
- Build a brand colour system and type hierarchy that work in print and on screen and pass contrast checks
- Extend an identity into imagery, icons, patterns, voice and real touchpoints such as signage, packaging and social media
- Present concepts persuasively, manage revisions professionally and deliver a usable brand guidelines document
Curriculum
Module 1Brand Strategy First4 lessons
- 1What a Brand Really Is Free preview
- 2Discovery: Questions Before Design
- 3Positioning and Brand Personality
- 4Competitive Landscape Audits
- QModule quiz (4 questions)
Module 2Designing the Identity4 lessons
- 5Logo Design Process and Concepts
- 6Logo Variations and Lockups
- 7Brand Colour Systems
- 8Brand Typography
- QModule quiz (4 questions)
Module 3The Brand System4 lessons
- 9Imagery, Iconography and Patterns
- 10Voice and Messaging Basics
- 11Applying Identity Across Touchpoints
- 12Brand Guidelines Documents
- QModule quiz (4 questions)
Module 4Client-Ready Work3 lessons
- 13Presenting Brand Concepts to Clients
- 14Handling Revisions Professionally
- 15Course Project: Full Identity for a Startup
- QModule quiz (4 questions)
PFinal project: Full Brand Identity for a Startup
Who this course is for
- Beginner designers who want to move from single graphics to full brand identities
- Entrepreneurs and small business owners who want to understand and brief brand work
- Marketers and freelancers who create materials for clients and need consistency
Requirements
- A computer with a vector design tool such as Adobe Illustrator, Affinity Designer, Inkscape (free) or Figma (free plan)
- Basic familiarity with a design tool; our Graphic Design Fundamentals course is a helpful starting point
- Paper and pencil for sketching logo ideas
What is included
Written lessons
15 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
Full Brand Identity for a Startup. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
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