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Business Model Canvas Mastery
Map, test and improve any business model on a single page using all nine building blocks of the Business Model Canvas.
About this course
Map any business on a single page. Master all nine building blocks of the Business Model Canvas to design, challenge, and improve your revenue model.
What you will learn
- Describe each of the nine building blocks of the Business Model Canvas and how they connect
- Map an existing business, including well-known companies, onto a clear and accurate canvas
- Define specific customer segments and write value propositions that address their real jobs, pains and gains
- Choose channels, customer relationships, key activities, resources and partners that fit your value proposition
- Build a cost structure and revenue model with pricing logic you can explain and defend
- Identify and test the riskiest assumptions in a model and redesign it when the evidence says it is not working
Curriculum
Module 1Canvas Foundations4 lessons
- 1The Nine Building Blocks Free preview
- 2Why Models Beat Plans Early
- 3Reading Famous Business Models
- 4Canvas Do’s and Don’ts
- QModule quiz (4 questions)
Module 2The Right Side: Value4 lessons
- 5Customer Segments in Depth
- 6Value Propositions That Resonate
- 7Channels
- 8Customer Relationships
- QModule quiz (4 questions)
Module 3The Left Side: Delivery4 lessons
- 9Key Activities and Resources
- 10Key Partnerships
- 11Cost Structure
- 12Revenue Streams and Pricing
- QModule quiz (4 questions)
Module 4Canvas in Action3 lessons
- 13Testing Model Assumptions
- 14Redesigning a Struggling Model
- 15Course Project: Canvas Your Venture
- QModule quiz (4 questions)
PFinal project: Canvas Your Venture: An Evidence-Based Business Model
Who this course is for
- Founders and aspiring entrepreneurs shaping a new business idea
- Small business owners who want to rethink or improve how their business makes money
- Managers, consultants and students who analyse or design business models
Requirements
- A computer, tablet or phone, plus paper and sticky notes or a free online whiteboard tool
- A business idea or an existing business you can use as your working example
- No prior business training is needed
What is included
Written lessons
15 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
Canvas Your Venture: An Evidence-Based Business Model. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
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