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Writing a Winning Business Plan
Write a clear, evidence-based business plan with realistic financial projections that you can confidently present to a bank, investor or partner.
About this course
Craft a clear, investor-ready business plan. Cover market analysis, strategy, operations, and realistic financial projections that lenders and partners trust.
What you will learn
- Identify your plan's main reader and shape the content around the decision they need to make
- Research customers, competitors, costs and regulatory requirements and record the evidence
- Write clear product, market, competition, marketing, operations and team sections
- Build a sales forecast, profit and loss projection and monthly cash flow forecast in a spreadsheet
- Calculate break-even, funding requirements and sensitivity scenarios from stated assumptions
- Assemble, format and tailor a complete business plan for a lender or an investor
Curriculum
Module 1Plan Foundations4 lessons
- 1Who Business Plans Are Really For Free preview
- 2Lean Plan vs Full Plan
- 3Research Before Writing
- 4Executive Summaries That Get Read
- QModule quiz (4 questions)
Module 2The Core Sections4 lessons
- 5Describing Product and Market
- 6Competitive Analysis
- 7Marketing and Sales Plan
- 8Operations and Team
- QModule quiz (4 questions)
Module 3The Numbers4 lessons
- 9Financial Projections Step by Step
- 10Break-Even Analysis
- 11Funding Requirements
- 12Assumptions That Hold Up
- QModule quiz (4 questions)
Module 4Finishing Strong3 lessons
- 13Design and Presentation
- 14Tailoring for Banks vs Investors
- 15Course Project: Complete Business Plan
- QModule quiz (4 questions)
PFinal project: Complete Business Plan for Your Own Business
Who this course is for
- Aspiring entrepreneurs turning a business idea into a written plan
- Small business owners preparing to apply for a loan, grant or investment
- Managers and staff who need to prepare or review business plans at work
Requirements
- A computer with a word processor and a spreadsheet program, such as Microsoft Office, LibreOffice or Google Docs and Sheets
- A business idea or existing business to plan for; no prior finance or accounting knowledge is needed
- Basic arithmetic skills and comfort entering simple formulas in a spreadsheet
What is included
Written lessons
15 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
Complete Business Plan for Your Own Business. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
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