Business and Entrepreneurship
Bootstrapping a Profitable Small Business
Grow without outside funding. Learn frugal operations, pricing for profit, and reinvestment strategies to build a…
USD 39
E-commerce Business Setup A-Z
Plan, build and launch a profitable online store, from choosing products and suppliers to taking payments, driving your first sales and running daily operations.
About this course
Launch an online store from scratch. Choose products, set up your storefront, integrate payments, and drive your first sales with proven marketing tactics.
What you will learn
- Choose a fulfilment model, niche and product range backed by evidence of demand and healthy margins
- Find and assess suppliers and calculate the full landed cost of your products
- Set up a store on a suitable platform with clear product pages, payments, shipping and tax settings
- Write trustworthy store policies and build genuine customer reviews
- Launch with a tested checklist and drive traffic through paid, organic, social and email channels
- Run daily fulfilment and returns and track AOV, CAC, LTV and conversion rate to grow profitably
Curriculum
Module 1E-commerce Foundations4 lessons
- 1E-commerce Models: Stock, Dropship, Print-on-Demand Free preview
- 2Niche and Product Selection
- 3Sourcing and Suppliers
- 4Legal and Payment Basics
- QModule quiz (4 questions)
Module 2Building the Store4 lessons
- 5Platform Choice: Shopify, Woo and Others
- 6Product Pages That Convert
- 7Payments, Shipping and Tax Setup
- 8Trust: Policies and Reviews
- QModule quiz (4 questions)
Module 3Launching and Marketing4 lessons
- 9Store Launch Checklist
- 10Traffic: Paid, Organic, Social
- 11Email for E-commerce
- 12Conversion Rate Basics
- QModule quiz (4 questions)
Module 4Operating Well3 lessons
- 13Orders, Fulfilment and Returns
- 14Metrics: AOV, CAC, LTV
- 15Course Project: Store Launch Plan
- QModule quiz (4 questions)
PFinal project: Store Launch Plan
Who this course is for
- Aspiring entrepreneurs who want to start their first online store
- Shop owners and market traders who want to sell online as well as in person
- Makers, designers and small brands ready to reach customers beyond their local area
Requirements
- A computer or laptop with internet access, plus a smartphone for testing your store
- Basic computer skills such as browsing, email and simple spreadsheets; no coding needed
- A product idea or interest in one; you can use the practice business provided if you do not have one
What is included
Written lessons
15 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
Store Launch Plan. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
More in Business and Entrepreneurship
All →Business and Entrepreneurship
Business Model Canvas Mastery
Map any business on a single page. Master all nine building blocks of the Business Model Canvas to design, challenge, and…
USD 39
Business and Entrepreneurship
Business Negotiation Skills
Negotiate better deals with suppliers, clients, and partners. Master preparation, anchoring, concessions, and closing to…
USD 39