Plan and deliver meetings, conferences, launches and celebrations on time and on budget, from concept and venue to suppliers, guests and evaluation.
Self-paced written course: text lessons, practical exercises, module quizzes and a final project, delivered online. No video and no live tutor.
What you will learn
Define clear, measurable event objectives and a target audience profile that guide every planning decision
Build a line-by-line event budget with contingency and track actual costs against it
Create a planning timeline and a minute-by-minute run sheet that your whole team can follow
Select a venue and suppliers, compare quotes and negotiate contracts, deposits and cancellation terms
Manage invitations, registration, promotion, speakers and protocol for a smooth guest experience
Coordinate the event day, handle problems and emergencies calmly, and produce a post-event evaluation report
Curriculum
Module 1Planning the Event4 lessons
1Setting Event Objectives and Audience4 min read Free preview
2Event Formats: In-Person, Virtual and Hybrid3 min read
3Building an Event Budget3 min read
4Creating the Event Timeline and Run Sheet3 min read
QuizModule quiz, 4 questions
Module 2Venues and Suppliers4 lessons
5Choosing and Booking a Venue3 min read
6Catering, Audio-Visual and Decor Suppliers3 min read
7Supplier Contracts and Deposits3 min read
8Permits, Licences and Insurance Awareness4 min read
QuizModule quiz, 4 questions
Module 3Guests and Promotion4 lessons
9Invitations, Registration and RSVPs4 min read
10Promoting the Event on Social Media and Email3 min read
11Speakers, Programme and Protocol3 min read
12Guest Experience on the Day3 min read
QuizModule quiz, 4 questions
Module 4Delivery and Review4 lessons
13Event Day Coordination and Problem Solving3 min read
14Safety, Crowd Management and Contingency Plans3 min read
15Post-Event Evaluation and Reporting3 min read
16Course Project: Complete Event Plan for a 150-Guest Conference3 min read
QuizModule quiz, 4 questions
Final project
Complete Event Plan for a 150-Guest Conference. A practical brief with ordered steps, what to produce and how to check your own work. You confirm it in your learner area.
Who it is for
Administrators and coordinators who are asked to organise meetings and company events
Marketers and communications staff who run launches, forums and conferences
Aspiring event planners who want a structured, professional way of working
Not for you if you already work confidently with everything in the curriculum below. Look at the other management and leadership courses instead.
Requirements
A computer or smartphone with a spreadsheet app such as Excel or Google Sheets
No prior event experience needed; basic spreadsheet skills help
An event you have attended or would like to run, to use as a practice case
What is included
16 written lessons
16 practical exercises
4 module quizzes
A final project
Certificate of completion with a verification code
Lifetime access to what you buy
Questions about this course
What do I need before I start?
A computer or smartphone with a spreadsheet app such as Excel or Google Sheets. No prior event experience needed; basic spreadsheet skills help. An event you have attended or would like to run, to use as a practice case.
What device do I need?
A phone, tablet or computer with a modern web browser and an internet connection. Lessons are written, so they work on slow connections.
How long do I have access?
Lifetime access to the full course or to any module you buy. All Access and Teams give 12 months of access to every course.
Can I get a refund?
Yes: a full refund within 14 days of purchase if you have completed less than 30% of the course (or of the module, for a single module). Read the refund policy.
Should I buy a module or the full course?
A module (USD 10) unlocks that module's lessons and quiz. The full course (USD 49) unlocks everything and leads to the certificate. If you buy modules first, each one you own is credited at USD 10 when you buy the full course.
Which currency will I pay in?
US dollars (USD). Prices include all taxes where applicable. Your bank may apply its own conversion fee. Card payment is being set up with our bank. After you place your order we email you payment instructions within one working day; your access starts as soon as payment is confirmed.
Management and Leadership learning path
All 18 open courses in this subject for USD 589. Bought separately they cost USD 992, so you save USD 403.