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Lean Startup and MVP Validation
Test business ideas quickly and cheaply with minimum viable products and real customer evidence, then decide with confidence whether to pivot, persevere or stop.
About this course
Use the lean startup method to test ideas fast and cheaply. Build minimum viable products, run experiments, and pivot with confidence based on real evidence.
What you will learn
- Explain the Build-Measure-Learn loop and use it to plan the next step for an idea
- Identify leap-of-faith assumptions and turn them into clear, testable hypotheses
- Choose and design a suitable MVP, including concierge, Wizard-of-Oz, landing page and pre-sale tests
- Define actionable success metrics and thresholds before running an experiment
- Recruit test users, run experiments and analyse the results honestly
- Decide whether to pivot, persevere or stop, and plan the move from MVP to a growing product
Curriculum
Module 1Lean Foundations4 lessons
- 1Build-Measure-Learn Free preview
- 2Assumptions and Leap-of-Faith Beliefs
- 3Innovation Accounting
- 4Why Startups Really Fail
- QModule quiz (4 questions)
Module 2Designing Experiments4 lessons
- 5Hypothesis Writing
- 6Choosing the Right MVP Type
- 7Concierge and Wizard-of-Oz MVPs
- 8Defining Success Metrics
- QModule quiz (4 questions)
Module 3Running Validation4 lessons
- 9Recruiting Test Users
- 10Interviews vs Behaviour Data
- 11Analysing Results Honestly
- 12Pivot, Persevere or Kill
- QModule quiz (4 questions)
Module 4Scaling What Works3 lessons
- 13From MVP to Product
- 14Early Growth Loops
- 15Course Project: Design and Run an Experiment
- QModule quiz (4 questions)
PFinal project: Design and Run a Validation Experiment
Who this course is for
- First-time founders who want to test an idea before investing heavily
- Small business owners launching a new product or service line
- Product managers and innovation teams inside larger organisations
Requirements
- A computer or smartphone with internet access, a spreadsheet and a messaging app
- A business or product idea you want to test
- No technical or prior business training is needed
What is included
Written lessons
15 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
Design and Run a Validation Experiment. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
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