Management and Leadership
Agile and Scrum Master Essentials
Lead agile teams. Master Scrum roles, ceremonies, and artifacts to deliver value iteratively and prepare for certification.
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Strategic Management
Analyse an organisation's situation, make clear strategic choices about where and how to compete, and turn those choices into objectives, initiatives and reviews that actually get executed.
About this course
Set winning direction. Master strategy analysis, competitive positioning, and execution to help organizations grow and compete.
What you will learn
- Explain what strategy is and distinguish it from goals, plans and operational effectiveness
- Write or test a mission, vision and set of values that guide real decisions
- Analyse an organisation's environment with PESTLE and Five Forces and its internal position with resources, capabilities and the VRIO test
- Build a SWOT that leads to specific strategic options rather than a list of observations
- Choose between cost, differentiation and focus positions and between building, buying and partnering for growth
- Translate strategy into objectives, OKRs and governed initiatives, and monitor and adapt it over time
Curriculum
Module 1Strategy Foundations4 lessons
- 1What Strategy Is and Is Not Free preview
- 2Mission, Vision and Values That Guide
- 3The Strategy Process
- 4Levels of Strategy
- QModule quiz (4 questions)
Module 2Strategic Analysis4 lessons
- 5External Analysis: PESTLE and Five Forces
- 6Internal Analysis: Resources and Capabilities
- 7SWOT Done Properly
- 8Competitive Advantage Sources
- QModule quiz (4 questions)
Module 3Strategic Choices4 lessons
- 9Generic Strategies: Cost, Differentiation, Focus
- 10Growth Options: Build, Buy, Partner
- 11Business Model Innovation
- 12Portfolio Decisions
- QModule quiz (4 questions)
Module 4Execution4 lessons
- 13From Strategy to Objectives and OKRs
- 14Strategic Initiatives and Governance
- 15Monitoring and Adapting Strategy
- 16Course Project: Strategy Review of a Company
- QModule quiz (4 questions)
PFinal project: Strategy Review of a Real Company
Who this course is for
- Managers, team leads and business owners who help set direction for a unit or company
- Professionals moving into planning, business development or general management roles
- Founders and board members who want a structured way to review and refresh strategy
Requirements
- A computer, tablet or phone with a word processor and a spreadsheet app
- Some work experience; no prior strategy or business school training needed
- A real organisation you know well (your employer, your business or one you can research) to use in exercises
What is included
Written lessons
16 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
Strategy Review of a Real Company. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
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