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YouTube and Video Marketing
Plan, produce and grow a YouTube channel that attracts the right viewers and turns them into subscribers, leads and revenue.
About this course
Grow an audience that converts on the world’s second-largest search engine. Strategy, thumbnails, retention and monetisation, the full YouTube playbook.
What you will learn
- Explain how YouTube recommends videos and what signals matter to viewers and the platform
- Position a channel for a specific audience and research topics with real demand
- Write hooks, titles and thumbnails that earn clicks honestly and keep viewers watching
- Film and record clear video and audio on a modest budget
- Build growth systems with a sustainable cadence, playlists, Shorts, community and analytics
- Use YouTube for lead generation, sponsorships and other revenue, and write a ninety-day growth plan
Curriculum
Module 1YouTube Strategy4 lessons
- 1How the YouTube Algorithm Thinks Free preview
- 2Niche and Channel Positioning
- 3Researching Video Topics
- 4Channel Setup That Converts
- QModule quiz (4 questions)
Module 2Making Videos That Perform4 lessons
- 5Hooks: The First 30 Seconds
- 6Titles and Thumbnails
- 7Structuring Retention-Friendly Videos
- 8Filming and Audio on a Budget
- QModule quiz (4 questions)
Module 3Growth Systems4 lessons
- 9Publishing Cadence and Playlists
- 10Shorts Strategy
- 11Community and Engagement
- 12Analytics: What to Watch
- QModule quiz (4 questions)
Module 4Monetisation and Business3 lessons
- 13YouTube for Lead Generation
- 14Sponsorships and Revenue Options
- 15Course Project: Channel Growth Plan
- QModule quiz (4 questions)
PFinal project: Channel Growth Plan
Who this course is for
- Business owners and marketers who want YouTube to bring in customers
- New and growing creators who want a clear, practical system
- Freelancers and consultants building authority through video
Requirements
- A smartphone or camera that records video, and a computer or phone for editing
- A Google account to create and manage a YouTube channel
- No previous video or marketing experience is required
What is included
Written lessons
15 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
Channel Growth Plan. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
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