Digital Marketing
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Digital Marketing Masterclass
Plan, launch and measure digital marketing campaigns across SEO, content, email, search ads and social ads that bring real customers to a business.
About this course
Become a complete digital marketer. Master SEO, paid ads, social media, email, and analytics to plan and run campaigns that grow any business.
What you will learn
- Map a customer journey and funnel, and identify the stage where a business loses most customers.
- Set SMART marketing goals with KPIs, baselines and a target cost per acquisition.
- Improve landing pages and apply SEO, content and email marketing fundamentals.
- Plan Google Search and social media ad campaigns, including retargeting, with clear objectives and tracking.
- Allocate a marketing budget across channels using unit economics and review it with data.
- Build a complete digital strategy document and 90 day marketing plan for a real business.
Curriculum
Module 1Digital Marketing Foundations4 lessons
- 1The Digital Marketing Landscape Free preview
- 2Customer Journeys and Funnels
- 3Setting Marketing Goals and KPIs
- 4Knowing Your Audience
- QModule quiz (4 questions)
Module 2Owned and Earned Channels4 lessons
- 5Websites That Convert
- 6SEO Essentials
- 7Content Marketing Strategy
- 8Email Marketing Fundamentals
- QModule quiz (4 questions)
Module 3Paid Channels4 lessons
- 9Google Ads Overview
- 10Social Media Advertising
- 11Budgeting Across Channels
- 12Retargeting Basics
- QModule quiz (4 questions)
Module 4Strategy and Measurement3 lessons
- 13Analytics and Attribution Basics
- 14Building a 90-Day Marketing Plan
- 15Course Project: Digital Strategy Document
- QModule quiz (4 questions)
PFinal project: Digital Strategy Document for a Real Business
Who this course is for
- Business owners and entrepreneurs who want to market their own business online.
- Beginners aiming for a first role in digital marketing.
- Marketing or sales staff who want a structured, practical foundation across all channels.
Requirements
- A computer or smartphone with internet access and a web browser.
- Access to a spreadsheet tool such as Google Sheets or Excel.
- No prior marketing experience needed; ideally a real business you can use for exercises.
What is included
Written lessons
15 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
Digital Strategy Document for a Real Business. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
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