Sales and Customer Success
B2B Sales Strategy
Win complex business deals. Master account planning, stakeholder mapping, and long-cycle strategies for B2B selling.
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Cold Calling and Outreach Mastery
Plan and run respectful cold calling, email and LinkedIn outreach that turns cold contacts into booked meetings.
About this course
Turn cold contacts into warm leads. Master scripts, tone, and follow-up to book meetings through calls, email, and social.
What you will learn
- Build an ideal customer profile and research prospects quickly to find relevant hooks
- Write a specific value proposition and adapt it for different roles
- Open cold calls confidently, handle gatekeepers and respond to common objections
- Write short cold emails, follow-up sequences and LinkedIn touches that earn replies
- Design a multichannel cadence with clear exit rules that respect data protection
- Track connect, reply and book rates and run a complete 21-day outreach campaign
Curriculum
Module 1Outreach Foundations4 lessons
- 1The Psychology of Cold Outreach Free preview
- 2Researching Before You Reach Out
- 3Crafting Your Value Proposition
- 4Multichannel Cadence Design
- QModule quiz (4 questions)
Module 2Cold Calling Skills4 lessons
- 5Openers That Earn 30 More Seconds
- 6Tonality and Pace on the Phone
- 7Handling Gatekeepers Professionally
- 8Objection Responses That Keep Calls Alive
- QModule quiz (4 questions)
Module 3Cold Email and Social4 lessons
- 9Subject Lines and First Lines
- 10The Four-Sentence Cold Email
- 11Follow-Up Sequences That Convert
- 12LinkedIn Touches That Feel Human
- QModule quiz (4 questions)
Module 4Booking and Scaling3 lessons
- 13Converting Interest into Meetings
- 14Metrics: Connect, Reply and Book Rates
- 15Course Project: Your 21-Day Outreach Campaign
- QModule quiz (4 questions)
PFinal project: Your 21-Day Outreach Campaign
Who this course is for
- Sales development and business development representatives
- Founders, freelancers and small business owners who need to find new clients
- Account executives who want to generate more of their own pipeline
Requirements
- A phone, a computer with internet access, an email account and a spreadsheet program
- A LinkedIn profile is useful for the social outreach lessons
- A product or service to practise with, real or realistic
What is included
Written lessons
15 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
Your 21-Day Outreach Campaign. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
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