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Career track

Digital Marketing Executive

Plan, create, run and measure digital marketing campaigns across social media, search and email.

Courses included
10
Length
About 62 hours plus the capstone
Lessons
152
Format
Written, self-paced
Access
Lifetime

Courses, in order

  1. 1Digital Marketing MasterclassBeginner, about 6 hoursUSD 39
  2. 2Social Media Marketing StrategyBeginner, about 6 hoursUSD 39
  3. 3Social Media Content Creation with a PhoneBeginner, about 6 hoursUSD 39
  4. 4Canva for Marketing DesignBeginner, about 6 hoursUSD 39
  5. 5Content Marketing and CopywritingBeginner, about 7 hoursUSD 49
  6. 6Search Engine Optimization (SEO) CompleteBeginner, about 7 hoursUSD 49
  7. 7Facebook and Instagram AdsBeginner, about 6 hoursUSD 39
  8. 8Google Ads (PPC) from Zero to ProBeginner, about 6 hoursUSD 39
  9. 9Email Marketing AutomationBeginner, about 6 hoursUSD 39
  10. 10Marketing Analytics with GA4Beginner, about 6 hoursUSD 39

Capstone project: Integrated Launch Campaign for a Local Business

Choose a real or realistic local business launching a new product or service. Produce a campaign plan with audience, objectives, budget and channel mix. Create two weeks of social content shot on a phone, an SEO-optimised landing page brief, a paid ad set with targeting, and a three-email sequence. Define GA4 conversion tracking and present a results template showing how you would judge success.

You work through the capstone after the courses and confirm it in your learner area.

Track certificate

You receive a certificate of completion for each course as you finish it. The certificate for the whole track is issued when every included course is complete (all lessons done and all quizzes passed) and you have confirmed the capstone project. It is a certificate of completion from EMFAD Courses, not an accredited qualification.

Track team packs

The same track for a group of named learners, each with their own sign-in. The team admin receives a progress report by email every month. Larger groups, or orders of USD 10,000 or more: ask for an enterprise quote with invoice and bank transfer.

PackPricePer learnerBuy
5 named learnersUSD 869USD 173
10 named learnersUSD 1,529USD 152
25 named learnersUSD 3,279USD 131