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Email Marketing Automation
Build a permission-based email list and an automated system of welcome, cart, nurture and re-engagement emails that turns subscribers into repeat customers.
About this course
Turn email into revenue. Build lists, design automated sequences, and write campaigns that nurture leads and drive repeat sales.
What you will learn
- Grow an email list with clear consent using lead magnets and well-placed sign-up forms.
- Set up SPF, DKIM and DMARC and follow practices that keep emails out of the spam folder.
- Write subject lines, preview text and mobile-friendly emails that earn clicks honestly.
- Segment subscribers and plan broadcasts and automations that reach them at the right moment.
- Build welcome, abandoned cart, lead nurture and re-engagement flows with clear triggers and exit conditions.
- Measure results with clicks, conversions and revenue, and improve them through A/B testing.
Curriculum
Module 1Email Foundations4 lessons
- 1Why Email Still Wins Free preview
- 2List Building the Right Way
- 3Deliverability Essentials
- 4Choosing an Email Platform
- QModule quiz (4 questions)
Module 2Campaigns That Convert4 lessons
- 5Subject Lines and Preview Text
- 6Email Design and Layout
- 7Segmentation Strategies
- 8Broadcast vs Automated Emails
- QModule quiz (4 questions)
Module 3Automation Flows4 lessons
- 9Welcome Sequences
- 10Abandoned Cart and Browse Flows
- 11Lead Nurture Sequences
- 12Re-Engagement Campaigns
- QModule quiz (4 questions)
Module 4Optimisation3 lessons
- 13Metrics: Opens, Clicks, Revenue
- 14A/B Testing Emails
- 15Course Project: Automated Email Machine
- QModule quiz (4 questions)
PFinal project: Automated Email Machine for a Real Business
Who this course is for
- Small business owners and online sellers who want more repeat sales.
- Marketers and assistants responsible for newsletters or email campaigns.
- Coaches, consultants and service providers who need to nurture leads.
Requirements
- A computer with internet access; a free account on an email platform is helpful but not required.
- A real or example business, ideally with a website or online store.
- No prior email marketing or technical experience needed.
What is included
Written lessons
15 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
Automated Email Machine for a Real Business. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
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