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Facebook and Instagram Ads
Plan, launch, manage and measure profitable Facebook and Instagram ad campaigns, from pixel setup to a full-funnel strategy.
About this course
Master Meta advertising. Set up the pixel, build audiences, design creatives, and scale ad campaigns profitably on Facebook and Instagram.
What you will learn
- Set up a secure business portfolio, ad account, Meta Pixel and Conversions API with correct, deduplicated events.
- Structure campaigns with the right objective, ad sets and naming for your business goal.
- Build core, custom and lookalike audiences and decide when to rely on broad or automated targeting.
- Create scroll-stopping creative and clear ad copy in the right formats for each placement.
- Set budgets and bid strategies, manage the learning phase, diagnose problems and scale winning ads.
- Design retargeting funnels and measure results with break-even ROAS, MER and incrementality tests.
Curriculum
Module 1Meta Ads Foundations4 lessons
- 1The Meta Ads Ecosystem Free preview
- 2Campaign Structure and Objectives
- 3The Pixel and Conversions API
- 4Account Setup Done Right
- QModule quiz (4 questions)
Module 2Targeting and Creative4 lessons
- 5Audiences: Core, Custom, Lookalike
- 6Creative That Stops the Scroll
- 7Ad Formats Compared
- 8Copy for Paid Social
- QModule quiz (4 questions)
Module 3Campaign Management4 lessons
- 9Budgets and Bidding
- 10The Learning Phase Explained
- 11Scaling Winning Ads
- 12Diagnosing Underperformance
- QModule quiz (4 questions)
Module 4Advanced Growth3 lessons
- 13Retargeting Funnels
- 14Measurement Beyond ROAS
- 15Course Project: Full-Funnel Campaign
- QModule quiz (4 questions)
PFinal project: Full-Funnel Meta Campaign Plan
Who this course is for
- Small business owners in retail, services and e-commerce who want to run their own Meta ads.
- Marketing assistants and freelancers who manage social media advertising for clients.
- Beginners in digital marketing who want a structured, practical introduction to paid social.
Requirements
- A computer with internet access; a smartphone helps for creating and previewing ads.
- A Facebook profile and, ideally, a business Facebook Page and Instagram professional account.
- No prior advertising experience is needed; basic spreadsheet skills are helpful for the budget and measurement exercises.
What is included
Written lessons
15 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
Full-Funnel Meta Campaign Plan. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
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