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Google Ads (PPC) from Zero to Pro
Plan, build, track and optimise Google Ads campaigns that bring in customers at a cost per acquisition your business can afford.
About this course
Run profitable Google Ads. Build search, display, and shopping campaigns, optimize bids and keywords, and lower cost per acquisition.
What you will learn
- Explain how the Google Ads auction and Ad Rank decide ad position and cost per click.
- Structure campaigns and ad groups, and choose keyword match types and negative keywords that control spend.
- Write responsive search ads and assets that are relevant, compliant and persuasive.
- Set up conversion tracking that measures real business outcomes such as sales, leads and calls.
- Choose bidding strategies and allocate budgets based on target CPA or ROAS.
- Produce a complete launch-ready Search campaign plan with a review calendar.
Curriculum
Module 1PPC Foundations4 lessons
- 1How Google Ads Auctions Work Free preview
- 2Account Structure That Scales
- 3Keyword Match Types
- 4Quality Score Explained
- QModule quiz (4 questions)
Module 2Building Campaigns4 lessons
- 5Search Campaigns Step by Step
- 6Writing Ads That Get Clicks
- 7Extensions/Assets That Boost CTR
- 8Landing Pages for PPC
- QModule quiz (4 questions)
Module 3Optimisation4 lessons
- 9Bidding Strategies Compared
- 10Negative Keywords and Search Terms
- 11A/B Testing Ads
- 12Budget Management
- QModule quiz (4 questions)
Module 4Beyond Search3 lessons
- 13Performance Max and Display Basics
- 14Conversion Tracking Setup
- 15Course Project: Launch-Ready Campaign
- QModule quiz (4 questions)
PFinal project: Launch-Ready Google Ads Search Campaign Plan
Who this course is for
- Business owners who want to advertise on Google without wasting money.
- Beginners preparing for a role in digital marketing or paid search.
- Marketers who run ads already but want a clear, structured method.
Requirements
- A computer with internet access; a Google account to explore Google Ads (spending money is not required).
- A real or example business to plan campaigns for.
- Basic spreadsheet skills; no prior advertising experience needed.
What is included
Written lessons
15 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
Launch-Ready Google Ads Search Campaign Plan. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
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