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Affiliate Marketing Fundamentals
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Search Engine Optimization (SEO) Complete
Audit, fix and grow a website's organic search traffic using keyword research, helpful content, technical SEO, local SEO and Search Console data.
About this course
Rank higher on Google. Learn keyword research, on-page and technical SEO, link building, and content strategy that drives free organic traffic.
What you will learn
- Explain how search engines crawl, index and rank pages, and diagnose why a page is not appearing.
- Research keywords, identify search intent and map keywords to the right pages.
- Write and optimise content, titles, headings and internal links that serve both readers and search engines.
- Find and fix technical issues covering indexing, redirects, Core Web Vitals, mobile and structured data.
- Build authority with legitimate link building and improve local visibility through Google Business Profile.
- Measure performance in Search Console and deliver a prioritised full-site SEO audit.
Curriculum
Module 1SEO Foundations4 lessons
- 1How Search Engines Work Free preview
- 2The Three Pillars: Content, Links, Technical
- 3Search Intent Explained
- 4SEO Myths to Ignore
- QModule quiz (4 questions)
Module 2Keyword and Content4 lessons
- 5Keyword Research Step by Step
- 6Content That Ranks
- 7On-Page Optimisation Checklist
- 8Internal Linking Strategy
- QModule quiz (4 questions)
Module 3Technical SEO4 lessons
- 9Crawling and Indexing
- 10Site Speed and Core Web Vitals
- 11Mobile and Structured Data
- 12Common Technical Issues
- QModule quiz (4 questions)
Module 4Authority and Results4 lessons
- 13Link Building That Works Today
- 14Local SEO Basics
- 15Measuring with Search Console
- 16Course Project: Full Site SEO Audit
- QModule quiz (4 questions)
PFinal project: Full Site SEO Audit and 90-Day Action Plan
Who this course is for
- Business owners who want more customers from Google without paying for every click.
- Beginners starting a career in digital marketing or SEO.
- Writers, web designers and marketers who need practical SEO skills.
Requirements
- A computer with internet access and a web browser.
- Access to a website you can analyse (your own or one you have permission to review); Search Console access is helpful.
- No prior SEO or coding knowledge required.
What is included
Written lessons
16 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
Full Site SEO Audit and 90-Day Action Plan. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
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