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Digital Marketing

Social Media Content Creation with a Phone

Plan, shoot, edit and publish professional-looking photos, short videos and stories for a business using only a smartphone and free apps.

Level
Beginner
Format
Written, self-paced
Length
About 6 hours
Lessons
15
Modules
4
Certificate
Yes, verifiable
Last updated
October 2026

About this course

Plan, shoot, edit and publish good-looking photos, short videos and stories using only a smartphone and free apps.

Self-paced written course: text lessons, practical exercises, module quizzes and a final project, delivered online. No video and no live tutor.

What you will learn

  • Choose the right platforms for your audience and plan a month of content around clear pillars
  • Write strong hooks, captions and calls to action that turn viewers into customers
  • Shoot sharp, well-lit photos and videos with clear audio using your phone's camera settings
  • Edit photos and short videos on your phone with cuts, text, music and accurate captions
  • Create brand templates that keep your posts consistent and save time
  • Publish with good timing, hashtags and platform features, then use insights to improve

Curriculum

Module 1Planning Content4 lessons
  1. 1Choosing Your Platforms and Audience4 min read Free preview
  2. 2Content Pillars and a Monthly Calendar3 min read
  3. 3Hooks and Formats That Work for Short Video4 min read
  4. 4Writing Captions and Calls to Action3 min read
  5. QuizModule quiz, 4 questions
Module 2Shooting with Your Phone4 lessons
  1. 5Camera Settings, Focus and Exposure4 min read
  2. 6Lighting with Windows and Low-Cost Lights4 min read
  3. 7Composition and Product Photography3 min read
  4. 8Recording Clear Audio4 min read
  5. QuizModule quiz, 4 questions
Module 3Editing on Mobile4 lessons
  1. 9Editing Photos with Free Mobile Apps4 min read
  2. 10Editing Short Videos: Cuts, Text and Music4 min read
  3. 11Captions, Subtitles and Accessibility3 min read
  4. 12Brand Templates for Consistent Posts3 min read
  5. QuizModule quiz, 4 questions
Module 4Publishing and Improving3 lessons
  1. 13Posting Times, Hashtags and Platform Features4 min read
  2. 14Reading Insights and Improving Content3 min read
  3. 15Course Project: Two-Week Content Series for a Real Brand3 min read
  4. QuizModule quiz, 4 questions

Final project

Two-Week Content Series for a Real Brand. A practical brief with ordered steps, what to produce and how to check your own work. You confirm it in your learner area.

Who it is for

  • Small business owners who want to market their products and services themselves
  • Marketers and social media assistants who create content on a budget
  • Aspiring content creators building a personal or brand account

Not for you if you already work confidently with everything in the curriculum below. Look at the other digital marketing courses instead.

Requirements

  • A smartphone with a working camera and enough free storage for video
  • An account on at least one social media platform, ideally a business or creator account
  • No editing or design experience is needed; all apps used have free options

What is included

  • 15 written lessons
  • 15 practical exercises
  • 4 module quizzes
  • A final project
  • Certificate of completion with a verification code
  • Lifetime access to what you buy

Questions about this course

What do I need before I start?

A smartphone with a working camera and enough free storage for video. An account on at least one social media platform, ideally a business or creator account. No editing or design experience is needed; all apps used have free options.

What device do I need?

A phone, tablet or computer with a modern web browser and an internet connection. Lessons are written, so they work on slow connections.

How long do I have access?

Lifetime access to the full course or to any module you buy. All Access and Teams give 12 months of access to every course.

Can I get a refund?

Yes: a full refund within 14 days of purchase if you have completed less than 30% of the course (or of the module, for a single module). Read the refund policy.

Should I buy a module or the full course?

A module (USD 10) unlocks that module's lessons and quiz. The full course (USD 39) unlocks everything and leads to the certificate. If you buy modules first, each one you own is credited at USD 10 when you buy the full course.

Which currency will I pay in?

US dollars (USD). Prices include all taxes where applicable. Your bank may apply its own conversion fee. Card payment is being set up with our bank. After you place your order we email you payment instructions within one working day; your access starts as soon as payment is confirmed.

Digital Marketing learning path

All 11 open courses in this subject for USD 269. Bought separately they cost USD 449, so you save USD 180.

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