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Social Media Marketing Strategy
Build a social media strategy that grows a real audience, keeps a consistent content engine running and turns followers into paying customers.
About this course
Grow real audiences on social. Create a content strategy, build community, and turn followers into customers across major platforms.
What you will learn
- Choose the right platforms for a business using evidence about customers, goals and capacity.
- Build audience personas and run content and competitor audits that reveal clear opportunities.
- Set SMART goals that connect social activity to enquiries, bookings and sales.
- Plan content pillars and a calendar, and create posts and short videos that stop the scroll.
- Manage a community, work with creators and customers on content, and handle negative feedback professionally.
- Measure results with the metrics that matter and report them clearly to stakeholders.
Curriculum
Module 1Strategy Foundations4 lessons
- 1Choosing the Right Platforms Free preview
- 2Audience Personas for Social
- 3Competitive and Content Audits
- 4Goals: From Followers to Revenue
- QModule quiz (4 questions)
Module 2Content Engine4 lessons
- 5Content Pillars and Calendars
- 6Creating Thumb-Stopping Content
- 7Short-Form Video Strategy
- 8Community Management
- QModule quiz (4 questions)
Module 3Growth and Engagement4 lessons
- 9Platform Algorithms Explained
- 10Hashtags, Timing and Frequency
- 11Collaborations and UGC
- 12Handling Negative Feedback
- QModule quiz (4 questions)
Module 4Results3 lessons
- 13Social Analytics That Matter
- 14Reporting to Stakeholders
- 15Course Project: 30-Day Content Calendar
- QModule quiz (4 questions)
PFinal project: 30-Day Content Calendar
Who this course is for
- Small business owners and online sellers who want customers from social media, not just likes.
- Marketing assistants and junior marketers responsible for a company's social accounts.
- Freelancers and beginners who want to offer social media management to clients.
Requirements
- A smartphone with a camera and access to at least one social media platform.
- A real or example business to plan for; a business account on one platform is helpful.
- No prior marketing experience needed; basic spreadsheet skills are useful.
What is included
Written lessons
15 lessons, each with a practical exercise and key points to remember.
Module quizzes
A short quiz at the end of each module. Pass mark 70%, and you can retake it.
Final project
30-Day Content Calendar. A practical brief with steps and a way to check your own work.
Certificate
A certificate of completion from EMFAD Courses with a unique code anyone can verify.
How the certificate works
Complete every lesson and pass every module quiz with 70% or more. Your certificate then appears in your learner area, ready to print or save as PDF. It shows your name, the course title, the completion date and a unique code. It is a certificate of completion from EMFAD Courses, not an accredited qualification.
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